Create Jobs and Revenue in your Community: 

A training program in small business creation for local governments and agencies willing to take the challenge

Local Governments and Agencies around the Nation are seeking ways to move toward economic recovery and growth. The Sirolli Institute’s Enterprise Facilitation^® method, offers great potential as a way to create jobs in local economies by creating and supporting small businesses.

For the past 25 years the Sirolli Institute has been teaching professionals, employed as full time Enterprise Facilitators, to effectively support entrepreneurs with candid management advice.

Now the Sirolli Institute is offering to train other professionals on the fundamentals of coaching entrepreneurs.

CREATE JOBS - DIVERSIFY YOUR ECONOMY - INCREASE YOUR TAX BASE quickly and effectively by using the TRINITY OF MANAGEMENT^®

Multiply the chances for local entrepreneurs to start businesses on a solid foundation.

Become conversant in the practicalities of setting up a business…a business that succeeds.

What has been achieved by applying the Trinity of Management?

Turner and Hutchison Counties, SD: 1998 –2009

• 58 new businesses
• 46 expanded, retained businesses
• 308 jobs
•  80% businesses still operating

Five rural regions in Kansas serving 28 counties: 2002 – 2007

• each site averages 10 to 15 business startups annually
• each site produces 40 to 60 new jobs each year
•  94 % of the businesses still operating

Lamb, Hockley and Hale Counties, TX: 2005 – 2009

• 29 businesses started or expanded
• 79 jobs
• 27% sales tax increase
• 90% of the businesses still operating

The Training

The Sirolli Institute has developed a 3 day residential workshop in the Trinity of Management^® theory and practice. This workshop will build your competency in a state-of-the-art, yet simple, management coaching approach.

The methodology is easy to grasp and can be mastered by committed practitioners over a relatively short period of time.

Participants will:

· Learn the theory and practices of the Trinity of Management^® by listening, reading and participating in individual and group activities

· Witness how the Trinity of Management is communicated to entrepreneurs and existing business owners

· Practice the approach in a safe training environment

· Differentiate the Trinity of Management from other business advisory models

· Identify and address real and/or perceived obstacles to clients’ acceptance of the Trinity of Management principles

· Learn how to guide management teams, within companies, to produce “bankable business plans” that win investors and launch businesses

The Mentoring

Participants will become competent in the Trinity of Management methodology by actively engaging with entrepreneurs. Their ability to confidently and candidly converse with entrepreneurs will improve over time.

To increase the pace at which competency is built, all attendees will be introduced to an experienced practitioner, a trained Master Enterprise Facilitator, who will support them in using their newly acquired skills. Once a month for one hour our trained Master will be available to each trainee wishing to discuss practical challenges and issues that they experience in support of entrepreneurs.

The Fee

1. Training fee: $1,500 USD

1. Mentoring fee: $100/month x 12 months

DAY ONE

Module 1: Entrepreneurial background and experience of attendees

Part of this first day will be dedicated to creating the personal and social environment necessary for true communication and learning to occur. Participants will be encouraged to share their experiences, as individuals and as local government employees, in local economic development. The aim of the exercise is to discover and share the vision, experiences and hopes of the attendees.

Outcome 1-1: Participants will have gained the respect of their peers and recognize the common bonds that they share.

Outcome1-2: The presenters will have gained an understanding not only of the personalities and values of the participants, but of the social and economic conditions present in their communities; information necessary to communicate the benefit of enterprise support in the sessions to come.

Module 2: The genesis

The remainder of the morning is dedicated to gaining an understanding of the genesis of the Trinity of Management concept. The Trinity of Management was developed in response to real entrepreneurial challenges and in support of real people trying to establish enterprises in small rural communities.

The experimental nature of the work conducted by Dr. Sirolli in Australia will be introduced and so will the results and best practices developed since 1985 in communities of different sizes and economic circumstances.

Outcome 2-1: By the end of the morning, participants will have understood the implications of working with entrepreneurs who have been unable, on their own, to grow their idea or their company.

Outcome 2-2: Participants will have been confronted with, possibly, a new paradigm on what makes business successful. They will have all night to dissect and internalize the information.

Module 3: Validating the model

The afternoon is dedicated to exploring the intellectual underpinnings of the Trinity of Management. The participants are asked to read and summarize short articles by a number of writers and to watch and summarize short videos on management. Economists, management consultants and real entrepreneurs are introduced. What emerges from the readings is an understanding of the concept of “first who, then what” in management. To make the period compelling, a common exercise is organized that leads to a co-operatively reached definition of the Trinity of Management.

Outcome 3-1: Participants achieve a deeper understanding of the philosophical underpinnings of the Trinity of Management and gain the confidence to present its ideas to entrepreneurs

Outcome 3-2: Participants are asked to share with the group their thoughts and opinions about the articles and videos they have watched. This fosters team building and learning from multiple media and experiences.

“Sirolli's social technology - the coaching method he trains and employs - is useful development technology, not "policy," planning, or some type of advocacy . . . It is not a goal - it is a how-to. I thought I knew what Enterprise Facilitation was, until I took Sirolli's facilitator course. Here I learned how subtle and sophisticated, and yet how simple, was the method to align our values as individuals (and as communities) with business development.” Peter Donovan, Oregon

DAY 2

Module 4: Practicing the tools

This session is organized with the assistance of the participants who volunteer to use the tools in mock up sessions. Personal, family, and friends’ experiences are used to show how the Trinity of Management could and/or should be used to help the venture succeed. The tools are used in a group setting to encourage discussion and debate. Emphasis is placed on how to communicate the Trinity of Management concept and on how to answer the commonly asked questions from entrepreneurs.

Outcome 4-1: At the end of this module, the participants will start to integrate the theory and the practical side of the Trinity of Management and start to understand the importance of a discipline that provides not only respect for the clients, but also the intellectual means to help transform their dreams into viable, and vastly more resilient, businesses.

Module 5: Preparing a “bankable business plan”

The Trinity of Management has profound implications for the preparation of business plans. It teaches that ‘true’ business plans are never written by the entrepreneur in solitude but that they are always written by the management team. This session describes how teams write winning business plans and how coaches pass on the formula for success.

Outcome 5-1: Attendees will learn a powerful tool to pass on to their local entrepreneurs. The ‘bankable business plan’ integrates all that has been learned about the Trinity of Management and makes visible the commercialization path the enterprise intends to pursue.

DAY THREE: Client Interviews

Module 6: Interviewing entrepreneurs

Participants get the opportunity to practice the Trinity of Management technique on individuals who volunteer to participate in the workshops. It will be attempted to enroll start up businesses willing to seek assistance with their enterprises. Participants will observe an experienced Trinity of Management practitioner at work.

Outcome 6-1: It will be clear how delicate the work on an Enterprise Facilitator is and how hungry entrepreneurs are for validation and support. Participants will self-evaluate their abilities.

Module 7: Participants final recommendations

This session is dedicated to individual short summary and assessment of the workshop. Extensive Q&A will be encouraged to discuss the practicalities of adopting, and mastering, the Trinity of Management.

The role of the Trinity of Management mentor will be discussed with attendees to ease them into their new ‘coaching’ roles.

Outcome 7-1: Participants will be able to discuss whether the Trinity of Management will be a valuable tool in their support of local entrepreneurs.

Outcome 7-2: Participants will be introduced to their mentor. An experienced practitioner who will be able to support them in using their new acquired skills over the first 12 months of practice.

Application

Trinity of Management^® Training Program

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Workshop tuition: $1,500 USD per person

Tuition must be received at least two weeks prior to training date.

In the event of cancellation: if the full fee has been paid - a refund, minus 10%, will be made upon receipt of notice 7 days or more prior to start date; cancellations received less than 7 days prior, 25% of the tuition will be retained.

Mentoring fee: $1,200 USD payable over 12 months